About me

Your business is your passion and your genius. Mine is freeing you to focus on it.

I’m Sanjay Reddy. 32+ years rising from financial analyst to the CEO suite. Operations, program management, risk & controls, Lean Six Sigma Master Black Belt. One constant: turning data into better systems and real results.

After three decades of loving Oregon and its entrepreneurs, I founded Willamette Way to bring proven corporate expertise to local small businesses, practically and hands-on.

Clean books → clear insights → less waste → confident growth. I handle the numbers and systems. You do what you love—better.

Ready to find a better way? Free consultation. Let’s talk.

A person is handling stainless steel tanks in a brewery or industrial facility, with pipes connected to the tanks and a wooden pallet in the background.
A woman with glasses and a yellow beanie smiling while holding a coffee tamper at a coffee shop counter.

My vision

To be the calm, trusted partner that lifts the back-office chaos off our Oregon entrepreneurs, so they reclaim their time, gain total confidence in their numbers, and grow simply, predictably, and for the long haul.

My mission

To partner with Oregon entrepreneurs and turn clean books into confident, sustainable growth using 32+ years of corporate finance, operations, and process-optimization experience.

I help you to:

  • Free Your Focus: Rock-solid books and back-office support so you can spend your time doing what you love.

  • Uncover Hidden Profit: Actionable insights from your own numbers—spotting waste, risks, and new opportunities fast.

  • Build Lasting Confidence: Hands-on guidance that leaves you in control and ready to scale on your own terms.

A man with glasses pours red wine into a wine glass at a winery.

My core values

  • Trusted Clarity:  Accurate, predictable numbers you can count on—always.

  • Continuous Improvement:  Lean Six Sigma methods applied practically: find the waste, fix the root cause, make everything simpler and more profitable.

  • Real Partnership: I don’t just hand you reports. I sit beside you, translate the data into plain English, and make sure you walk away confident and in control.

Man working at a food truck with string lights, serving food to a woman with brown hair in a bun. There are other people and tents in the background at an outdoor market or festival.